Not going to lie, we were pretty surprised when Pantone announced yet another purple as its colour of the year. After loving 2017’s Greenery, we were hoping for something equally fresh and perhaps a little more vibrant to ring the changes this year. And we weren’t the only one to feel this way. Today, one of our favourite photographers, Ditte Solgaard Dunn delves into her archives to make the case for Ultra Violet. Over to Ditte…
Dramatically provocative and thoughtful, Ultra Violet is Pantone’s colour of the year. (Photo by Pantone)
“I have to admit that Ultra Violet, Pantone’s “Colour of the Year” for 2018 initially left me unimpressed – purple again?! From Blue Iris in 2008 to Radiant Orchid in 2014, seven of the last 10 years have seen shades of reds, pinks and purples as Colour of the Year.
“But when I looked back at our photo archive and ways our genius couples and fellow suppliers have incorporated Ultra Violet and other purple shades into their weddings, I must admit that – for weddings, certainly – it just works really well.
“Pantone called Ultra Violet “dramatically provocative and thoughtful” in its announcement, saying it “communicates originality, ingenuity, and visionary thinking that points us towards the future”. Below are some of my favourite examples of colour bringing originality and visionary thinking to weddings – and a whole lot of pretty too.
“Ultra Violet works well as a main colour or as an accent, blending perfectly with pink, cerise, fuchsia, purples and lilac colours. This console table installation by Planet Flowers is a real favourite of mine. Covered with vases full of orchids and floating candles, it makes such a fantastic statement.
“Mixed with other strong colours, the ultra violet works great for a hand-tied summer wedding bouquet. This one is by Narcissus Flowers.
“Or how about going all-out with strong pink and purple shades, like Rachel and Tom did? (Designed by Planet Flowers).
“I love this autumnal floral arch at the church door of a wedding, and really think Planet Flowers nailed it when the bride had asked for “autumn flowers, but not autumn colours”.
“…or you could of course choose a spring wedding and let the Rhododendrons bring the colour.
“Purple and violet shades have always been popular for bridesmaids dresses and for mother-of-the bride outfits. The bridesmaids’ dresses shown top right are in a beautiful deep blackcurrant Orissa silk, and were made here in Scotland by Freja Designer Dressmaking.
“I love a splash of colour in the wedding table decor – tablecloths, napkins, glasses, chair covers, ribbons tied around napkins, lighting, or whatever takes your fancy. Here are two great examples of what can be done with ultra violet and other purple hues.
“Some venues cleverly change the lighting in-between the dinner and the dancing – adding pink and purple lights to the room can change the look entirely.
“At heart I’m a natural light photographer, but I must admit I LOVE it when it comes to the dancing and the floor is lit up in shades of pink, purple and blue. With a bit of photographic lighting, we can keep the skin tones of the main subjects relatively normal, while everything else drowns in a sea of colour.
“Pantone talk about purple-toned lighting as “energising the communities that gather there and inspire connection.” Surely the perfect thing for any dance floor?
“Outdoor lighting can also completely transform the look and feel of a venue, adding extra drama to buildings or marquees.
“So I’ll embrace the ultra violet themes and will look forward to seeing if any of our 2018 brides and grooms will incorporate it into their weddings.
“But please Pantone, next year, could we go for something… different?”
What are your thoughts? Do you love or loathe Ultra Violet? Christina x
Danish photographer, Ditte Solgaard Dunn has adopted Scotland as her homeland and has been bringing her beautiful Scandinavian style to weddings here for over 10 years. She has worked for clients such as Tatler and Harpers & Queen, but is happiest when capturing couples celebrating their big day. All photos by First Light Photo, unless otherwise stated.